Primary industry: Consulting | Secondary industry: Finance
With 30+ years’ experience in commercial strategy, branding, market research, go-to-market and business growth and 12 years advising startups, I help founders turn innovation into commercially successful businesses. My background spans corporate leadership, co-founding and exiting a technology business, working with the University of Calgary and supporting researchers and founders through commercialization, market validation, investment readiness and funding strategy. I’ve supported 100+ capital raises and help founders identify the right source of funding, whether crowdfunding, angel, venture or private investment. As an Ambassador with the National Crowdfunding & Fintech Association, I’m passionate about improving
access to capital. I bring honest advice, strategic thinking and practical action. I can help with: commercialization, commercial strategy, branding, market research, go-to-market, investment readiness, funding strategy, investor communications and founder mentoring.