Primary industry: Biotechnology | Secondary industry: Technology
Additional expertise: Sales, Negotiations
Svetlana Sapelnikova is a Principal at SVConsulting.ca, an Executive in Residence at Edmonton Unlimited and an Executive Board Member and Secretary at BioAlberta (biotechnology industry association). She is former Vice President of Business Development Strategy for a North America division of a Japanese public company. Svetlana holds advanced degrees in science (PhD) and business (MBA) and has over 30 years of experience in research-driven environments, including biotechnology, life sciences, and nanotechnology. With 15+ years of executive management in technology-based SMEs, Svetlana is recognized for her expertise in strategic business planning, marketing, sales, and relationship management. Svetlana’s diverse international and cultural experience spans European, Asian, and North American markets, providing unique insights into global sales strategies. Svetlana is teaching International Marketing and Business Communication, and she is publicly speaking on such topics as B2B Sales Management, Sales Communications and Negotiations.