Jade Alberts

Founder, Peer Guidance

Additional expertise: People Planning, Digital Assets and Crypto

Jade is a serial entrepreneur with a proven track record of success, having led four ventures to successful exits. As the founder of Peer Guidance – Purpose Before Profit, an on-demand executive team that has collectively achieved nine exits. Specializing in scale, growth, and people, we empower entrepreneurs with the support and expertise they need to thrive. 

As a Director of the Canadian Bitcoin Consortium, he plays a pivotal role in uniting and educating Canada’s digital asset industry. He collaborates with provincial and federal governments and regulators to shape policies and regulations for the consortium’s 70+ member companies, ensuring Canada remains at the forefront of digital asset innovation.

We have just launched a new company in the Digital Asset Industry. Blockchain Insurance Inc. is a Captive Insurance Company that provides insurance to companies across North America.

An active angel investor, Jade has made over 30 investments across sectors such as Cleantech, Life Sciences, Agtech, and industry-agnostic technology.

A sought-after speaker, Jade is a regular at industry events across Canada, where he shares insights on startups, entrepreneurship, investing, digital assets, and mental health. His expertise and authentic approach have made him a trusted voice in the entrepreneurial community.

He hosts the highly popular weekly Live Show Telling It Like It Is, which has garnered over 8 million views. These candid conversations allow them to share their story and entrepreneurial journey.

He started Founders Coffee, a community initiative that connects like-minded entrepreneurs, fostering meaningful relationships and collaboration.

A Mental Health advocate who shares his struggles and makes himself available to support others during difficult times during their entrepreneurial journey.