Jade Alberts

Founder, Peer Guidance

Jade is a serial entrepreneur with a proven track record of success, having led four ventures to successful exits. As the founder of Peer Guidance – Purpose Before Profit is a fractional business team that has collectively achieved nine exits. Specializing in scale, growth, Intellectual Property and People Plans.

Peer Guidance empowers entrepreneurs with the support and expertise they need to thrive. Their mantra, #YoureNotAlone, reflects their commitment to fostering collaboration and resilience in the business world. He is an advisor/mentor at Innovate Calgary (University of Calgary), helping Academia commercialize their ideas, and SVG Thrive support innovative agricultural ventures.

An active angel investor, Jade has made over 30 investments across sectors such as Cleantech, Life Sciences, Agtech, and industry-agnostic technology. As the Vice President of the Canadian Blockchain Consortium, he plays a pivotal role in uniting and educating Canada’s blockchain industry.

He collaborates with provincial and federal governments and regulators to shape policies and regulations for the consortium’s 90+ member companies, ensuring Canada remains at the forefront of blockchain innovation. A sought-after speaker, Jade is a regular at industry events across Canada, where he shares insights on startups, entrepreneurship, investing, digital assets, and mental health.