Additional expertise: Human Factors and User Experience
Primary industry: Consulting | Secondary industry: Medtech
Greg’s the principal consultant at Human Insights, a research and evaluation consultancy specializing in Human Factors and User Experience across multiple industries, including medical technologies and health care, transportation, energy, financial services, and consumer products. Greg has over a decade of experience working with academic, industry, and non-profit clients to help transform a better understanding of human behaviour into better products, services and processes. He earned a Masters of Applied Science in Mechanical and Industrial Engineering from the University of Toronto and a Bachelor of Arts in Psychology from the University of Calgary. If you’re in a regulated or safety critical industry, Human Factors will be part of your risk management processes as it relates to identifying and mitigating use-error, in order to develop safe and effective technologies and services. If you’re in any other industry, User Experience will be part of your research and design processes as it relates to identifying and understanding your customers, in order to develop usable technologies and services that meet their needs and expectations.