Areas of expertise: Product Management, professional coaching, business strategy, product vision and strategy, product prioritization, organizational alignment, measuring for success, product launch, product optimization, and reduction of risk in product builds.
Current role: Co-Founder at Tacit Edge Product Leadership
Christa is a Co-founder of Tacit Edge Product Leadership where she uses her industry expertise to fuel our economy with empowered, innovative, and diverse product leaders. She has held executive and lead product positions at Morgan Stanley, Benevity and Getty Images, building products for the world’s most iconic brands. From start-ups to Fortune 500, she was responsible for linking the business strategy to the product strategy, utilizing trusted and tested acumen in Product Management, and product development processes for companies to increase product value around the globe. She is also at the forefront of creating award-winning Product Management curriculum for beginner levels to advanced through educational institutions such as SAIT, and Athabasca University as well as corporate institutions such as TEKsystems and the New York Federal Reserve Bank. She now uses her expertise to bring Product Management best practices to growing start-ups and scaleups globally.