As the founder of Nicola McCrabbe Coaching, Nicola helps organizations support their top performers before burnout takes hold. Through workshops, programs, and coaching, she addresses “silent burnout,” where employees may appear disengaged or absent, costing organizations both talent and productivity.
When Nicola joined the Social Innovation Hub, she was introduced to Innovate Calgary’s Expert Advisor (EA) Program. For her, it was an opportunity to get targeted support in the area she needed most: marketing.
“I wasn’t really sure what I needed help with, but I knew marketing was important,” Nicola recalls. “I had seen Michael Dargie at an event, and I thought, that’s the person I want to work with.”
Over the course of a month, Nicola worked closely with Michael, meeting twice a week. The sessions gave her fresh perspectives and practical tools she could apply right away. “It was a pivotal moment for me. Michael helped me prepare for big workshops, brought a creative approach to my work, and even helped me name my podcast, The New Peak.”
Nicola is quick to point out the value of the EA Program for early-stage founders. “This adds a whole new layer of support. It gives you access to expertise you couldn’t afford otherwise, and working consistently with someone like that makes all the difference.”
For Nicola, the combination of community at the Hub and the targeted help of expert advisors has been key. “The hub itself was great, but the Expert Advisor Program is such a valuable addition. It’s there to fill the gaps and give you exactly the help you need.”
Learn more about the Expert Advisor Program.
Access to the Expert Advisor Program is included with your Innovate Calgary hub membership. Interested in becoming a member? Download the Membership Brochure.