Traditional growth channels are becoming increasingly saturated, eating up marketing spend like never before. But what if we could build growth efforts directly into our product experience, a movement known as Product-Led Growth?
In this hands-on workshop, we’ll introduce and work through 2 proven frameworks that can help you identify and build growth engines that drive ongoing market expansion. As growth efforts in our ecosystem continue to mature, you leave with a growth strategy (or the beginning of one) to help leverage network effects to scale and expand within your market.
This workshop is open to Social Innovation Hub members. Interested in becoming a member? Learn more.
About the speaker – Matthias Dyckerhoff
As the Product Designer for the Creative Studio at the Social Innovation Hub, Matthias will be supporting Product Discovery, Design, and Development initiatives for members within the portfolio, leveraging best practices in user research, experimentation, prototyping, product development, growth frameworks and more to drive businesses forward.
Expertise and background:
- Bachelor of Commerce (Operations Management), Haskayne School of Business, University of Calgary
- Product Manager at Stryber, a leading global Corporate Venture Studio
- Repeat founder and startup consultant
- Mentor at Product Calgary