Tech Tuesday at the Energy Transition Centre | Why Founders Must Sell (And Why Outsourcing is Tricky)

Energy Transition
28 Nov 2023

Founders are the driving force behind their start-up. There’s no doubt about it. They know their company’s offering better than anyone, which is why they often take on the sales role themselves.

But founders only have so many hours in a day and can’t do everything themselves–so it can be tempting to outsource sales or hire a sales rep to take care of sales. But this is risky.

Join us and 321 Growth Academy partner Chantel Elliott as we explore this important topic. We’ll be covering:

  • Why “selling” is a foundational skill for founders and entrepreneurs
  • Why outsourcing sales is so tricky (and almost never works)
  • How you’ll know when it’s time to hire