Social Impact Starter Series: Mastering Customer Discovery

Social Innovation
In-person
09 Apr 2025

Are you passionate about creating meaningful change in your community and beyond? Whether you’re a student, researcher, faculty member, venture founder, non-profit leader, or community member, the Social Impact Starter Series is your gateway to turning ideas into action.

Speaker: Craig Elias of Alberta Innovates

The Social Impact Starter Series’ Bonus Session offers a chance to celebrate progress, network, and gain actionable insights for driving social change, featuring Craig Elias of Alberta Innovates. A globally recognized entrepreneur and LinkedIn pioneer (member #4,000), Elias founded InnerSell.com–a $1 million-funded startup named among North America’s top 50 companies–and developed Trigger Event Selling™, a method that quintuples sales success. Attendees will learn from his expertise in lead generation, mentorship roles (Alchemist Accelerator, Techstars, Goldman Sachs), and strategies to advance social justice, sustainability, and equity.

The four key themes are:

– Identifying your REAL Competition
– Validating/invalidating your riskiest assumptions
– Recognizing the six different problems customers have
– Understanding your customer(s) and their biggest pains

Join the Social Impact Starter Series Bonus Session for lively networking, delicious food, and a toast to the next chapter of social innovation. Whether you’re shaping ideas or scaling impact, this is your moment to collaborate, learn, and grow.

REGISTER

Who should attend?
Anyone curious about social impact, including those interested in topics like social justice, sustainability, community engagement, Truth & Reconciliation, and building an equitable society.