Zoey Li, BBA

Service Designer at Button Inc, Usability Advisor at IncluCity

Areas of expertise: User research, market validation, user experience/human-centered design, service design, consulting

Current role: Service Designer at Button Inc, Usability Advisor at IncluCity

Zoey consults nonprofit and government organizations to create inclusive services for all. She consults the government on staff processes and tools with a human-centred design lens to better service Canadian denizens. She is also a usability advisor with IncluCity, an organization that conducts usability testing with diverse public members to ensure all members of a community can access the services they need. Zoey also sits on the Board of Directors at CityHive, an organization that is engaging youth in civic change by providing them with education and hands-on project experience with institutions and government. Zoey has worked in the human-centred design field for nearly 4 years now, and has a goal in mind to amplify the voices of the community so that nobody is left behind. She is dedicated to building an equitable and just society.