JustinL Photo-BW

Justin Larocque, CPA, CA

CEO of ROC Advisors and River City Leaders Forum (RCLF)

Areas of expertise: Entrepreneurial Operating System (EOS) facilitation and integration, Fractional CFO, Fractional operational executive, Strategic planning

Current role: CEO of ROC Advisors and River City Leaders Forum (RCLF)

Over the past decade, Justin has been involved in several significant organizational changes such as: Finance lead on team that led over $250 million in cost transformation over a three-year period; Led company with industry changing technology to business exit while doubling revenues in a four-year period; Started and sold condo management business with a group of partners & customer stakeholders; and Financial reporting for public company during hostile takeover and disposal of lines of business

Along his journey, he has developed a passion for driving change and helping people and organizations reach their goals and objectives. Justin’s educational and early career background is in finance with a Chartered Accountant designation from PwC and several senior finance positions in both public and private companies, with revenues ranging from $5 million to $3 billion.