Jordana Armstrong spent nearly a decade developing the portfolio of supports for social innovators at Innovate Calgary, culminating in the launch of the Social Innovation Hub and UCeed Social Impact. Jordana is on a temporary leave from her role to explore best practices in the field of social innovation and business for social good, remaining in an advisory capacity to those teams. She is committed to seeing capital work differently as an investment advisor at UCeed Social Impact and as a private investor. A committed ecosystem builder, she serves on the steering committees for the Center for Social Impact Technology and AB-Seed, and is a member of Local Investing YYC, the 51, and AUTM. She draws on experience as a community leader, advisor, and lived experience to inform her mission to create inclusive economic growth and thriving communities.
Expertise and background:
- BA (Joint Honours), Political Science and Economic Development, McGill University
- Launched Innovate Calgary’s first programs for social entrepreneurs in 2016 (CATALYZE and RBC Social Enterprise Accelerator)
- LP, the 51
- Director, Artistri Sud, Montreal, South America
- Operations Manager, American Eagle Outfitters, Edmonton
- Co-Founder, Seeds of Conscious Capitalism, Montreal
- Emerging Markets Fellow, BioLite, New York