Areas of expertise: Brand architecture, marketing strategy, customer discovery, customer journey mapping, pitch deck development, business planning
Current role: Brand & Business Strategist
Jana Boyko is a brand strategist, business consultant, author, and relentless supporter of purpose-driven entrepreneurs. Jana guides new entrepreneurs in uncovering their unique value proposition, so they can build compelling brands, grow profitable businesses, and create
change with confidence.
She’s consulted on a wide range of enterprises from large multi-nationals to local businesses and startups Over the past 10 years, she’s helped accelerate over 40 brands and businesses including Blue Shield of California, BC Children’s Hospital, Visa, Clorox, Blizzard Entertainment, Sally Beauty, and Travel Alberta. Furthermore, in her previous career as an advertising strategist, Jana supported the agency in securing multi-million-dollar client projects out of New York by conducting in-depth industry analyses and consumer research to be used in robust pitch presentations.
In addition to her expertise in strategy, Jana holds a Bachelor of Commerce in Marketing along with a BA in Psychology from the University of Calgary.
When working with clients, Jana combines her strategic insights with a powerful understanding of her client’s values and vision to propel their business forward. Entrepreneurs appreciate Jana’s passion, persistence and unshakeable commitment to help determined new business launch and grow.