Areas of expertise: Strategic planning, market research, competitive benchmarking, customer journey mapping, brand strategy and pitch presentations.
Current role: Independent Business Strategist
Jana Boyko is a marketing strategist, business consultant, and relentless supporter of purpose-driven entrepreneurs. Jana guides new entrepreneurs in uncovering their unique value proposition, so they can build compelling brands, grow profitable businesses, and create change with confidence.
She’s consulted on a wide range of enterprises from large multi-nationals to local businesses and startups. Over the past 10 years, she’s helped accelerate over 40 brands and businesses including Blue Shield of California, BC Children’s Hospital, Visa, Clorox, and Travel Alberta. Furthermore, in her previous career as an advertising strategist, Jana supported the agency in securing multi-million-dollar client projects out of New York by conducting in-depth industry analyses and consumer research to be used in robust pitch presentations.
In addition to her expertise in strategy, Jana holds a Bachelor of Commerce in Marketing along with a BA in Psychology from the University of Calgary.
When working with clients, Jana combines her strategic insights with a powerful understanding of her client’s values and vision to propel their business forward. Entrepreneurs appreciate Jana’s passion, persistence, and unshakeable commitment to help determined new business launch and grow.