Go-To-Market Program 2012/13
NOTE: Go-To-Market is now full. For further information, please contact Steven McIlvenna
Program Commences: October 11, 2012
Click Here to Register
Download the full 2012/13 Go-To-Market Program Details & Schedule
Innovate Calgary, TEC Edmonton, and Rocket Builders have teamed up to help technology companies develop the skills needed to maximize successful execution in market entry, product launch and growth. This four month program combines mentorship and applied learning through the delivery of seminars, webinars, sessions and assignments to deliver outcome-based processes to capitalize on market opportunity.
The Go-To-Market Program includes:
- An assigned mentor (recruited based on each company profile)
- Bi-weekly classroom sessions
- Bi-weekly webinar sessions
- Two panel presentations
Product-Market Fit: Bring the Right Offering to the Right Market
Develop the key fundamentals of a marketing strategy such as market research, understanding your prospective customers and pricing strategy.
Refining Your Marketing Strategy: Aligning Competitive Advantage to the right Channel and Market Opportunities
Learn to refine your market strategy through the use of channel partners, customer validation, competitive analysis and revenue targets.
Leveraging Channels to Market: Selecting Partners to Scale Up Access to Markets
Identify how to; leverage channel partners, determine key criteria for partner evaluation, and the key steps in joint sales and marketing with partners.
Lead Generation Tactics: Leveraging Marketing Communications and Social Media to Create Effective Marketing Campaigns
Build a comprehensive communication strategy to engage prospective customers and partners.
Examine various publicity and direct marketing methods that align with and provide the most value and results for your company.
Sales Method and Processes: Managing Sales Opportunities and Customer Relationships to Maximize Revenue
Learn how to design and implement the sales process through the understanding of “sales-ready” leads, pipeline management, buying influences, sales support and customer reference programs.
Early Bird Registration: $2,000 + GST. Deadline: Sept 30, 2012
Complete Program: $2,200 + GST
Individual Workshops: $250 + GST per workshop
For more information contact:
Amanda Khuu (in Calgary)
Shelley McDonald (in Edmonton)
Coordinator, Entrepreneur Skills Development